Too little too late

1 04 2013

Isn’t it politically convenient when the anti-policy campaigning kicks in 2days before the policy takes national effect? Isn’t it conveniently profitable when media outrage at unfair governmental policies only appears in the media two days before the policy takes effect?

It’s not as if these policies haven’t been on the cards for quite some time. It’s not as if grassroots campaigners and those aware of how it would affect them personally haven’t been battling to be heard on the matter for the past three years.

The front pages today presented as shocking news, unbeknownst to the British public, is only “new” news because the British media conveniently ignored it until a time it would create better headlines and sales figures. And yet again we fall for their profitable rhetoric as being supportive of our position. We are fools.

The political groups such as Labour Left had three years to develop mass campaigns and protests against these heinous policies designed to keep the poor in poverty, and yet they wait until the most politically opportune moment for them to protest, days before the policies take effect. Great for ratings and gathering support but it was too little too late.

This is not a game. This should not be about political point scoring or market share of news consumers. These are people’s lives.

If the media with their revealing headlines, or political groups with loud enough voices had truly cared about the implications of these policies they would have been campaigning against them with the same aggression from the start. The hypocrisy is sadly believable.

Why do we let them away with it? Why do we fall for it every time? It’s too little too late. The media and political groups know it, but it benefits them and their cause. They create high profile campaigns that give them the air of indignation the public are so desperate to see from institutions. ‘Oh look they’re taking action’ but IT’S TOO LITTLE TOO LATE!

It’s easy to complain about something when nothing can be done about it, and it doesn’t do your public profile much harm either. But who has the balls to complain when these policies are bring pushed through parliament by those deemed in a position to represent the needs of the people? It’s not the media and its not fringe political groups. They must have been trimming their toenails those days/weeks/months/years that the policies were being discussed.

It was too little too late.

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